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March 7, 2016

Digital Marketing

What is Digital Marketing?

  • Digital Marketing is the promotion of your brand, product or service online.
  • Digital Marketing includes many advertising channels including SEO (Search Engine Optimisation), email marketing (e-newsletters), Social Media marketing, Pay per click advertising (e.g. Google AdWords), Brand Monitoring and Reputation Management.
  • Digital Marketing is an essential part of the marketing mix. It has grown rapidly in the past few years as more and more businesses are realising the importance of a good online presence.

Why should you engage in Digital Marketing?

  • People trawl the net daily for the latest special offers and low cut prices. A well marketed presence online is vital to attract these customers and to keep up with your competitors. If your presence online is weak you can be assured that competitors are scooping up YOUR potential customers.
  • The amount of regular internet users is growing rapidly. This is your audience. They are online and waiting to be pitched to. You can attract new customers as well as look after your existing customers. It doesn’t take a genius to figure out that people are not likely to wade through pages and pages of Google results to find you. When you’re on the first page of Google your web hits will sky rocket and the chances of making a ‘sale’ increases dramatically.
  • The great thing about Digital Marketing is that it is easier to measure over traditional marketing methods. We can test a wide array of tactics and evaluate the results. Going forward, we are able to customise a campaign that works for you thus eliminating the money wasting and risk taking factors which can incur with traditional marketing.
  • To summarise; a well designed website which is well laid out with clear direction combined with SEO optimised web pages to ensure the web search engines rank you well is what you need to get ahead.
    Digital Marketing has never been so important.

Google Adwords/Impressions:

Our team of online marketing experts are fully trained Google Adword’s professionals (GAP). With our knowledge and expertise we can ensure that you achieve a better conversion rate through careful monitoring of keywords and bids.

Our PPC Management service ensures your paid search campaigns are giving you the best possible return on investment (ROI).

Paid Search Management

PPC campaigns can easily be monitored so you know which campaigns are performing well however, many organisations either simply do not have the time to monitor their campaigns efficiently or are unsure on what keywords and key phrases they should be bidding on.

We also work with clients to manage their Facebook ads via their social media campaigns and can also help with Yahoo Advertising Solutions and Microsoft’s adCenter

Paid Search Explained

PPC is a form of online marketing available through Google’s Adwords or Microsoft’s Bing adCenter. It works by offering an online advertising payment model in which payment is based solely on qualifying click-thrus coming from search engine results pages and their content networks.

To discuss your PPC requirements contact us today

Digital Marketing:

Our team has worked with many companies to increase their social media traffic and engage their audience through fun and effective social marketing campaigns. You can read a little more about social media in our social media guide (please contact us for more details). 8 digital create bespoke social media campaigns based on the goals of each individual company. These can include competitions, status updates, videos, polls, games, interactive sites and more.

Consistent results through a carefully defined social media strategy:

  • Facebook – with over 850 million users and a whole array of interactive tools – thisis by far the most versatile social media channel.
  • LinkedIn – a search engine for the corporate world – connect with businesses and influential people tolet them know what your business does and increase your brand awareness online.